PROFESSIONAL EXPERIENCE

Cornerstone International Community College of Canada

Digital Marketing Program Manager - October 2022 | Vancouver, BC.

• Championed the operational excellence of the Digital Marketing Specialist and Advanced Digital Marketing Programs, ensuring steady quality.

• Spearheaded the management of instructors and class schedules, seamlessly addressing staffing requirements.

• Drove the hiring process, actively participating in the onboarding and training of new team members.

• Developed, implemented, and closely monitored OKRs for the College and Digital Marketing Specialist and Advanced programs, catalyzing precise performance measurement.

• Collaborated extensively for program expansion, producing robust OKRs reports to uphold quality and institute requisite procedures.

• Orchestrated cross-functional partnerships, guaranteeing seamless student enrollment aligned with Canadian Immigration regulations.

• Evaluated program efficacy and facilitated the timely adaptation of new instructors and class schedules.

• Pioneered an innovative workflow system that streamlined program operations and staff scheduling, optimizing efficiency.

• Conceptualized and crafted learning materials that seamlessly aligned with program learning objectives and anticipated activities.

• Provided invaluable support to the President and Vice-President, meticulously monitoring and evaluating policies, procedures, and the strategic plan.

• Forged strategic alliances with local businesses, enriching the Campaign Management course by connecting students with prospective employers.

• Exemplified diligent supervision of students and instructors on a daily basis.

Trees Cheesecake + Organic Coffee

Marketing, Social Media and Project Coordinator - December 2018 - December 2022 | Vancouver, BC.

• Developed and executed the Project Plan for new store openings, including creating a detailed WBS, Project Charter, Gantt Chart, and Master Schedule. Identified crucial milestones throughout the project lifecycle and efficiently managed tasks using Asana and Excel

• Orchestrated the opening of three new Trees’ locations through a waterfall methodology, collaborating closely with the store owners, in a 3-months project lifecycle

• Monitored the progress of new store owners in the training program, ensuring the team structure adhered to company standards

• Devised and executed the Franchisee Training Program over four months. Produced a comprehensive training manual, supplementary materials, and reports, streamlining the process for improved agility

• Collaborated with the Chief of Operations to formulate a dynamic marketing plan, content calendar, and successful product launches, meeting brand standards

• Generated essential supporting documents for stores, including well-crafted training manuals, comprehensive checklists, and meticulous equipment maintenance guidelines

• Managed the project for a new line of wholesale cheesecakes (B2B). Created detailed product documentation, designed branded packaging according to labelling regulations, established food-safe delivery procedures, and managed the budget, facilitating team communication using Asana

• Developed content distribution strategy to enhance brand awareness, comprising over 15 monthly posts across various mediums on Hootsuite

• Led all aspects of product photography and videography. Maintained brand consistency by curating and overseeing the editing style, using Adobe Photoshop, Lightroom, and Illustrator for editing

• Devised and executed merchandise materials, selling sheets, stationery, and impactful marketing presentations using Adobe Illustrator and Canva

• Developed a comprehensive COVID-19 Safety Plan across the entire organization, ensuring the well-being of staff and customers

Project Manager - Consultant

LIfesil Silicon Implant - April 2013 to March 2015 - Curitiba, Brazil

• Implemented a new ERP system, adding a product tracking system. Created labels, SKU’s system, barcode, product recipes, and delivery system

• Redesigned and updated line of production, to increase efficiency, reduce production and labour costs to support compliance with the U.S. DSCSA and ANVISA-BRAZIL regulation, and product serialization

• Built, trained, and developed new management and supervisor team, developing qualitative and quantitative measurements to increase efficiency while keeping consistency

• Created and implemented a supply chain management system and data analysis, liaising with internal departments to ensure inventory management and forecasting accuracy, helping to decrease production and raw material costs

• Reported directly to the VP on KPIs, overseeing all activities involved in the identification, acquisition, production, and distribution of the company's goods

• Established new suppliers and managed supply agreements previously established to improve supply budget and develop a global supplier database

Barion Food Industry

Factory & Supply Chain Manager - December 2010 to September 2013 - Curitiba, Brazil

• Increased efficiency by reducing machinery stoppage, identifying factors and gaps in production that were causing damage to equipment

• Updated all internal documents and recipes of over 120 different retail and wholesale products to comply with ANVISA-BRAZIL new legislation

• Created reports on Excel, performance measurements, statistics, and data to present to stakeholders

• Reported directly to the CEO on KPIs, overseeing all activities involved in the identification, acquisition, production, and distribution of the company's goods